Goto King Franchise

goto_kingGoto King is a successful fast food restaurant chain that was established in 1984 by Teresa Dula Laurel. Their very first operation was a cart inside the Food Court of SM Cubao selling just goto and tokwa’t baboy. It was a cheap yet filling food concept. The concept was such a huge success that within the year, Goto King was given a regular outlet in the Food Court.  As its operations grew, so did Goto King’s menu. Other merienda items such as batchoy, dinuguan, lumpiang ubod and pancit palabok were introduced as well as refreshments such as halo halo, sago’t gulaman and leche flan.

Ten years after its founding, Goto King started its Franchising Operations. With years of experience and expertise, it was confident that it can attract entrepreneurs to invest on the brand. The first franchise store opened in 1994 in V. Luna Road in Quezon City. Today, franchise stores account for almost half of its network of Stand Alone Restaurants, Food Court Outlets, Kiosks, and Carts. They’re located not only in the Greater Metro Manila Area but also in Pampanga, Cavite, Batangas, and Cebu.

How to Franchise Goto King:


Independent Store Type

  • Franchise Fee: Php450,000.00
  • Total Investment: Php2.5 Million – Php5 Million
  • Required space: 76 sqm. – 150 sqm.
  • Contract Term: 5 years

Food Court Store Type

  • Franchise Fee: Php420,000.00
  • Total Investment: Php1.8 Million – Php2.5 Million
  • Required space: 20 sqm. – 40 sqm.
  • Contract Term: 5 years

Kiosk Big Store Type

  • Franchise Fee: Php380,000.00
  • Total Investment: Php1 Million – Php1.6 Million
  • Required space: 11 sqm. – 15 sqm.
  • Contract Term: 3 years

Kiosk Small Store Type

  • Franchise Fee: Php380,000.00
  • Total Investment: Php800,000.00 – Php1.2 Million
  • Required space: 6 sqm. – 10 sqm.
  • Contract Term: 3 years


  • Exclusive of 12% VAT
  • Franchise Fee included/estimates only

Goto King Package Inclusions:

  • Franchise Fee
  • Feasibility Study
  • Design & Construction
  • Kitchen Equipment
  • Restaurant Equipment
  • Signages, Menuboard and Outlet Décor
  • Restaurant Furniture (when applicable)
  • Training of the Management Team and Crew
  • Operations Manual
  • Miscellaneous and Others

Service Fee:

  • Php25,000.00 per month or
  • 6% monthly gross sales whichever is higher

Contact Details of Goto King:

Head Office
Cater King Food Corporation
159 Kamias Road Extension
Sikatuna, Quezon City, Philippines
Phone:  (+632) 928-5893 / (+632) 922-3206
Telefax: (+632) 433-5208

Things to consider before Franchising

  1.  Make sure that you really want to start the business before proceeding to own this franchise – Passion and desire to venture into this kind of business.
  2. Carefully study the franchise agreement, Clause of the contract and terms, condition of the said franchise.
  3. Check the background of the company if they are following rules and regulations, as well as existing laws on the chosen location.
  4. Be certain that you can work harmoniously with the company and it is within your interest. A visit to one of the franchise stores/outlets will help you be more aware of operation and proceedings.
  5. Location is the secret of any business so make sure you have thoroughly surveyed the location for possible strategies and marketing promotions.


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