Go Nuts Donuts Franchise

gonuts_donutsGo Nuts Donuts opened its first store at the Bonifacio Global City in Manila on December 11, 2003.  The brand has been a resounding success from the very start.  Go Nuts Donuts is lighter and softer with a distinct “melt-in-your-mouth” quality that was superior to the competition. The donuts also enjoyed a considerable advantage in terms of shelf-life as the product was specially designed to stay fresh for 3 to 4 days more than the average donuts. This made it ideal as a Pasalubong or Take-Home Treat for customers.

In just over 3 years, the company has established a network of 30 stores in the Philippines. 17 of the 30 stores are company-owned and the remaining 15 stores are owned by a select group of franchisees. 2006 also saw the beginning of the international expansion of the brand with the opening of the first theater store in Kuwait at the Al-Bahar mall. There are currently 4 Go Nuts Donuts stores in Kuwait.

The company recently introduced the Go Nuts Donuts LITES range, a low-carb, high-fiber, no sugar-added range of donuts that is another “first-of-its-kind” innovation in the donut world. Created for the health and diet-conscious consumer, the Go Nuts LITE has quickly another favorite, particularly for older, more mature customers.

Also in 2006, the company rolled-out its coffee line — “Mad Brews”: a complete line of espresso beverages and frozen blends that is designed to compliment our “hot-on-demand” donuts.

Go Nuts Donuts firmly believes that the real challenge is to continually delight consumers through constant innovations. Development is always a top priority.

How to Franchise Go Nuts Donuts :


Satellite Franchise Agreement (SFA) – Built-up Store

  • Franchisee Fee :  Php300,000.00 (VAT exclusive)
  • Applicable within Metro Manila only
  • Ideal floor size: 40 to 60 sqm
  • Capital Investments :  Php750,000.00 to Php1.5 Million
  • Ideal Locations: Malls, Supermarkets, Bus Terminals, Office Buildings, Airports/Terminals, Schools

Area Development Agreement (ADA) – Commissary & One Retail Outlet

  • Franchise Fee :  Php500,000.00 (VAT exclusive)
  • Ideal floor size (commissary): 150 to 200 sqm
  • Capital Investments (inclusive of retail outlet) :  Php7 Million to Php9 Million
  • Exclusivity to develop the area will be studied based on saturation and demographics.

Franchise Term: 

  • 3 years, renewable – for the Satellite Franchise Agreement (SFA)
  • 5 years, renewable – for the Area Development Agreement (ADA)
  • Royalty Fee :  8% of Net Sales

Application Requirements:

  • Submit a Letter of Intent indicating the type of franchise package and proposed location.
  • Submit a location map that gives directions to the proposed area and indicates the near-by streets.
  • Submit a detailed resume of the franchise applicant and a completely filled-up Franchise Evaluation Form (FEF).

Steps in acquiring a Go Nuts Donuts Franchise:

  1. Submit requirements 1 to 3
  2. Go through a panel interview
  3. Conduct a scheduled site inspection and approval
  4. Payment of Franchise Fee and Signing of Franchise Agreement

Contact Details of Go Nuts Donuts :

The Doughnut People, Inc.
Franchise Department
5th Floor, Filiar Corporate Center
4347 Valdez St., Makati City, Philippines
Trunk Line: (02) 831-1162
Fax: (02) 831-1162
Email: info@gonutsdonuts.com
Website: http://www.gonutsdonuts.com

Things to consider before Franchising

  1.  Make sure that you really want to start the business before proceeding to own this franchise – Passion and desire to venture into this kind of business.
  2. Carefully study the franchise agreement, Clause of the contract and terms, condition of the said franchise.
  3. Check the background of the company if they are following rules and regulations, as well as existing laws on the chosen location.
  4. Be certain that you can work harmoniously with the company and it is within your interest. A visit to one of the franchise stores/outlets will help you be more aware of operation and proceedings.
  5. Location is the secret of any business so make sure you have thoroughly surveyed the location for possible strategies and marketing promotions.

Source: https://www.pinoy-entrepreneur.com/2009/11/24/go-nuts-donuts/

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