mr softy ice cream

How to Apply for a Mr. Softy Ice Cream in the Philippines

How to Apply for a Mr. Softy Ice Cream in the Philippines

mr softy ice cream

History of Mr. Softy Ice Cream Franchise

The year was 2000, and while the rest of the world was adjusting to the challenges and changes brought on by the new millennium, the Filipinos were discovering a brand-new cool treat: soft-serve ice cream.

When Victorino Perea, the firm’s president and a former sales manager for CFC Corporation’s Presto ice cream, returned from the United States with a soft serve machine, Mr. Softy was born. This company would go on to become the country’s pioneer and top provider of its kind.

This became the means of a dream to serve Filipinos with an inexpensive ice cream delight that is sweet, creamy, and of high quality after realizing a potential new business endeavor.

Mr. Perea’s extensive knowledge and years of experience in the ice cream business gave his entire family confidence in this new venture. As a result, the first Mr. Softy debuted at the Sta. on November 10, 2000. Marikina’s Elena Public Market. The Perea family members alternated in running the store, which initially only had five flavors available due to the one nozzle machine they possessed.

Mr. Softy has thrived and may continue to do so well into the next millennium with the goal of consistently providing its customers with high-quality soft ice cream, as well as by offering its franchisees high-quality service, careful store potential assessment, and a direct, friendly, and knowledgeable approach to the business.

Franchise Products

  • Budget Cone
  • Kiddie Cone Ube
  • Giant Cone Plain
  • Giant Cone Choco
  • Giant Cone Strawberry
  • Choco Loco Glaze
  • Oreo Cookie Monster
  • Nutty Salted Caramel
  • Triple Choco
  • Rainbow Delight
  • Sundae Overload

Franchise Inclusions

  • Franchise Fee for a period of 5 years
  • Cart or Kiosk with mobilization within Metro Manila and nearby provinces
  • 1 Nozzle Ice Cream Machine with AVR
  • Smallwares as specified in start-up materials
  • 2 sets of Uniform
  • Opening stocks

Contact Details

  • Phone/Mobile Number: 998-2114
  • Emaill Address:
  • Website:
  • office No. 137 Katipunan St., Concepcion Uno, Marikina City 1807, Philippines

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