The company was established in 1986 originally as an operating division of a hotel interior design company, DESIGNMASTERS, INC. As such, hotel it took charge of the water treatment, conditioning, purification, recycling and sewerage systems and/or equipment requirements of the company’s clients.
After four (4) years in this capacity SOLEREX was spun off on October 17, 1990 and incorporated under the laws of the Republic of the Philippines as a totally separate, independent business entity. This was done in order to meet growing demand for its service and products independent from that of its mother company.
After it was spun off, SOLEREX concentrated on marketing its reverse osmosis, water filtration and purification systems and its bottled water brand, CYSTAL CLEAR PURIFIED WATER. It has expanded its client base by 60% and sold an average of 600 gallons a day of its bottled water.
In 1996 its Chairman, Dr. Ricardo S, Soler was awarded Inventor’s Patent No. 20509 by the Philippine Patent Office and a plaque of appreciation by the Department of Science and Technology for his Innovative approach and in recognition of his contribution to the development of Philippine water technology.
Through its unique outlook of developing water filters and purifiers “transcending today’s concepts” and its aggressive problem-solving approach to water processing, SOLEREX has been able to amass a wealth of water technology data unmatched in this country. It has accumulated numerous solutions and invaluable resources through effective networking with leading equipment manufacturers in the United States, the United Kingdom, Israel, the Middle East, and Russia.
In 1997, SOLEREX ventured into the water refilling station business. Utilizing its expertise and supplier channels in reverse osmosis, filtration and purification systems, the Company was able to offer the market superior equipment at a relatively low cost. This coupled with the strong name recall of the Crystal Clear brand, enabled SOLEREX to expand at a fast rate, building the 3rd most extensive water stations franchise store network in the country after only two years.
By the year 2003, SWTI and Crystal Clear’s President, Mr. Jose Antonio Soler received the award as One of the Top Ten Entrepreneur of the Year by the Entrepreneur Magazine. Various commendations were given to both mother franchisor, SOLEREX and Crystal Clear by several prestigious organizations. The National Consumers Affairs Foundation awarded SOLEREX for Most Outstanding Water Technology System while Most Outstanding Purified Drinking Water Brand for CC. Another citation was given to CC and Solerex from the Parangal ng Bayan Foundation, Inc. and Gintong Sikap respectively.
Today, Crystal Clear is maintaining over 500 refilling outlets nationwide.
How to Franchise Crystal Clear:
Are you looking for an exciting business opportunity? If you are then you should look into owning a Crystal Clear Water Store Franchise. With so many franchise concepts existing today, each with its own advantages and disadvantages, selecting the one that is best for you can be a challenge.
By selecting Crystal Clear Water Store, you have the opportunity to make a difference. The world’s water supply is a precious resource, and it is often taken for granted. Crystal Clear Water Store gives you the opportunity to build the future by doing work to better the world’s water – work that will matter for generations to come.
Today, more than ever, the average consumer has become more water conscious. A healthy lifestyle and good top quality water are high priorities. Your client today will still be your client tomorrow unlike other businesses wherein the customer cannot easily do repeated purchases.
There’s no denying it – water is a critical source in our world. So naturally, a company that can take care of almost any type of water problem will be just as important. A Crystal Clear Water Store franchise is an investment in the future. A solid Crystal Clear Water Store support system has been developed over 10 years, which provides the key ingredient to a successful franchise system. Entrepreneur magazine knows this- they have named Crystal Clear Water Store as the Top 10 Entrepreneur in the Philippines in their October 2003 issue. It has also been hailed by the Philippine Franchise Association and Department of Trade and Industry as the Most Outstanding Philippine Franchise – Service Industry for 2003 and 2004, making it a Hall of Famer. Crystal Clear Water Store is more than a brand, it is a household name.
For a franchise owner, you can’t ask for a better start to building a loyal customer base. And once you choose a Crystal Clear Water Store franchise, you’ll begin to see the type of support that only a company like Crystal Clear Water Store can provide.
As a franchisee, you will quickly learn that the success of Crystal Clear is founded on attention to detail. So to help establish your successful franchise, Solerex is ready to guide you from step one with every element of setting up your franchise location.
Contact Details of Crystal Clear:
SOLEREX Water Technologies, Inc.
544 F. Mariano Corner Soliven St.,
Brgy. Manggahan, Pasig City, Philippines
Land Phone: (+632) 216-8264, (+632) 966-2447
Fax: (+632) 695-3823
Email: email@example.com, firstname.lastname@example.org, email@example.com
Website: http://www.crystalclear.com.ph (This link will open on a new window)
Door # 2 Jimenez Building,183-185 Wireless,
Tel. (032) 344-8889 Metro Cebu / (082) 305-5722 Metro Davao